Arnell group creates their cheap ray bans uk first internet

Arnell group creates their cheap ray bans uk first internet campaign

New york(Business wire)Nov.16, 1999 Indulge is Thefirst online lifestyle brand delivering a combination of prestige beauty, style accessories, jewelry and a signature"Made to Indulge"Collection, as well as customized ultimate Indulge experience packages. Thecompany's unique brand positioning will be communicated through an ambitious, high impact advertising campaign created by Peter Arnell and his New yorkbased cheap ray bans AG Worldwide. "Thevisual images were created to encourage people to start thinking of on line shopping as an experience of discovery and fulfillment. "The"Everyday Indulgences" campaign breaksNovember 14th and runs through December 7th, with 28 full page ads in TheNew yorkTimes, Los Angeles Times, San Francisco Examiner, Chicago Tribune, TheWall Street Journal, W, WWD and Industry Standard. OnNovember 28th, five million 12 page magazine folios will be inserted into Thefull circulation runs of TheNew yorkTimes Magazine, Los Angeles Times Magazine, San Francisco Examiner Magazine, Chicago Tribune Magazine. The11x12 magazine folios will also be used as a direct mail piece in key cities. Thebrand creative depicts Everyday Indulgences through a stunning collection of evocative black and white photographs that illustrate genuine moments of gratification. Thecopy is in first person, humanizing Themessages while beginning a personal dialogue with consumers. In Phase II, Indulge will continue Themomentum behind their campaign with an aggressive media strategy to solidify "Indulge"As a well recognized brand name. "It's not often that we get a chance to position a strong campaign around such a compelling name,"States peter arnell, chairman and executive creative director of ag worldwide and indulge equity partner. "Thetag name Indulge gives us Theexcellent opportunity to explore all Theincredible connotations that comes along with it. "Indulge is at Theforefront of creating a new breed of e commerce sites. This premier e commerce destination offers an emotional context and Theallure of a life enhancing experience, in addition to products and information. It is a brand that closes Thegap between Indulgent gratification and guilt free, rationalized purchasing by focusing on Theaccessible, simple Indulgence. It values detail, nuance and Theunexpected touch those qualities that elevate a product from a basic to that of a basic luxury.About ag(Arnell group): AG Worldwide is a full service branding, marketing and advertising company based in New yorkCity and San Francisco and operating internationally from Europe and Japan.Peter arnell has been called a"Marketing guru".He developed critically acclaimed marketing based strategic alliances between entertainment, sports and corporate marketing entities including samsung, hanes, fila and ray ban. Peter Arnell is Thecreative force and visionary behind high profile advertising and branding programs such as DKNY and Samsung.Among select key clients for whom arnell group have developed marketing, advertising, and design programs are: Samsung Electronics America, Samsung Telecommunications America, Samsung Global Image Advertising, Tommy Hilfiger, Hanes Hosiery, Movado, Ray Ban, Chanel, Banana Republic/ TheGap, Marui Department Stores, Japan and Progressive Insurance.

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